Alliance for Innovators and Researchers in Tourism & Hospitality | 2019 Conference | September 12 to 14, 2019, Innsbruck, Austria

International Mountain Conference Tourism Workshops | Optional: September 11-12, 2019, Innsbruck, Austria





THEME: Innovation and Entrepreneurship for Sustainable Success



Conference materials


Select abstracts and presentations (authors confirmed release)


Post-conference report



AIRTH 2019 Innsbruck - Day 0 - Welcome reception, Innsbruck impressions

AIRTH 2019 Innsbruck - Day 1 - University, Swarovski, Tyrolean Evening

AIRTH 2019 Innsbruck - Day 2 - Area 47, Gala Dinner

AIRTH 2019 Innsbruck - Day 3 - Witches Water, Hohe Salve, Sport Resort


Program – Accommodation – Arrival


PROGRAM - final version

Presentation instructions
- All presentations are 20 minutes long. We suggest 15 minutes talk and 5 minutes discussion.
- During some sessions we have a little bit of a buffer; nevertheless timekeeping will be strict.
Presentation upload
- To avoid any fuzzing around with cables we don't offer an option for presenters to bring their own laptop.
- You need to upload your presentation using this URL where you can also indicate your sharing options.
- Please prepare your presentation as a Microsoft PowerPoint (ppt or pptx) or PDF.
- Please upload your presentation BEFORE you leave your accommodation - especially on Friday and Saturday when the conference is on the road.
--- Latest 7am for Thursday September 12 morning (all seven morning presentations)
--- Latest 11:30am for Thursday, September 12 afternoon sessions
--- Latest 6am for Friday sessions (all sessions) - no guarantee for Internet at the venues
--- Latest 6am for Saturday - no guarantee for Internet at the venues

Accommodation, Arrival, Registration



>> Registration discount for AIRTH Encyclopedia contributors (details below)

>> Optional Wednesday, September 11: Attendance of International Mountain Conference with a keynote on “overtourism” and tourism workshops

>> Thursday, September 12: stand-up presentations at University of Innsbruck and optional International Mountain Conference event

>> Friday & Saturday, September 13 & 14: road trips to innovative businesses for industry insights and additional stand-up presentations on site.

>> Tentative road trip venues: Area 47 | Swarovski Crystal World | Witches’ Water | Hohe Salve



Goals and Topics

The AIRTH 2019 conference focuses on – but is not limited to – innovation and entrepreneurship research and development that enable destinations and tourism service providers to succeed in a competitive environment in a sustainable way.  The conference serves two main goals:

1. Facilitate the exchange of ideas on innovation and entrepreneurship research

2.Provide on-site experiences to learn about entrepreneurial and innovative practices for research and teaching


The conference covers the following areas:

-  Business models – fostering and supporting sustainable business model innovation

-  Human resources and leadership – enabling sustainable innovation and entrepreneurship

-  Experience design – design settings for sustainable innovation and entrepreneurship success

-  Governance – actors, roles and relationships supporting sustainable innovation and entrepreneurship

-  Productivity & scalability – effectively and efficiently delivering sustainable innovation

-  Operations – service operation aspects facilitating sustainable innovation

-  Innovation and entrepreneurship science – state-of-the art-in tourism and hospitality

-  Open platforms for innovation – open systems supporting and enabling sustainable innovation

-  Technology – improving service quality and experiences

-  Customer insights – learning about actions desired by consumers


Notes for practitioners:

We encourage submissions of case studies, best practices, “lessons learned”, particularly related to:

-  Challenges in an innovation project and how they were overcome.

-  How to measure success and failure of innovation projects?

-  How to communicate with stakeholders and secure their continued support?


Notes for academics:

We invite scholars to submit abstracts relating to one of the above-listed sub-streams/topics.

-  Both empirical and conceptual studies are welcome.

-  Reviews, empirical studies of innovation and entrepreneurship and behavioral work are particularly welcome.


Host City, Venues & Organizer

Innsbruck, Austria is located in the heart of the alps and is the capital of the state Tyrol. The local airport (INN) is 20 minutes from downtown by city bus (EUR 3) and the local train station is in walking distance to the university and downtown. The conference is organized by AIRTH and Martin Schnitzer, Senior Scientist in Sport Tourism, University of Innsbruck. Presentations take place at the university and at select venues in Tyrol we visit as part of the road trip experience.



- Best academic presentation

- Best practitioner presentation


Abstract submission

- All abstracts must be submitted through this online form:


- The committee selects abstracts on a competitive basis.

- At least one author has to register for the conference; max two presentations per author.

- Authors keep the copyright. Abstracts are only published in a conference program.

- Keep abstracts to max 1 page single-spaced, 12pt including up to five (5) references. ONLY use these templates:

Submission timeline

- Abstract submission: Sunday, March 17, 2019, at 23:59 Central European Time.

- Acceptance notification: latest Sunday, March 31, 2019.



AIRTH 2019 local organizer Martin Schnitzer, University of Innsbruck, Austria

AIRTH Co-Chair Dejan Križaj, University of Primorska, Slovenia

AIRTH Co-Chair Florian Zach, Virginia Tech, USA

Gunnar Þór Jóhannesson, University of Iceland, Iceland

Juan Luis Nicolau, Virginia Tech, USA

Stephan Reinhold, Lineaus University, Sweden

Carina Ren, Aalborg University, Denmark

Vinod Sasidharan, San Diego State University, USA

Iis Tussyadiah, University of Surrey, UK

Zheng Xiang, Virginia Tech, USA



- EUR 300 full rate

- see AIRTH encyclopedia contributors' discount below

- EUR 250 for PhD students (documentation/proof required)

- Fees will increase by EUR 50 after May 31, 2019


IMC opportunity and AIRTH encyclopedia discount

International Mountain Conference 2019 offer for Wednesday-Thursday, September 11-12

- AIRTH participants can attend the IMC events for EUR 100

- Olivier Henry Biabaud on “Mapping the growing overtourism sentiment in Europe: what residents tell us”

- Workshop examples (more are available https://www.uibk.ac.at/congress/imc2019/program/):

-- Adapting tourism destinations to changing availability of resources

-- DMOs and Destination Governance in Transition

-- Managing major sports events in mountains – impacts, issues and development

-- Integrating agricultural and tourism supply chains for boosting marginal Mountain areas

- To have your abstracts considered for participation in the workshops – a 3-5 minute talk per abstract – please submit your abstract here: www.conftool.com/imc2019. Note: the deadline is February 10, 2019


AIRTH Encyclopedia contributor’s thank-you discount

- Authors of an encyclopedia.AIRTH.global contribution since AIRTH 2017 (March 2017 in Portoroz, Slovenia) receive a EUR 50 discount.

- You can still submit contributions latest by the abstract submission deadline to florian@vt.edu.

- See examples here and check the instructions – key focus: laymen’s English. If approved, the discount will be applied.



AIRTH was founded in 2017 as a global network of innovation-minded practitioners and researchers in tourism & hospitality with the goal to drive innovation and entrepreneurship research and spur innovation projects. Its mission is to foster interdisciplinary research to develop and implement innovations that contribute to the sustainable development of destinations and tourism & hospitality businesses.  To create and disseminate knowledge AIRTH engages in two activities:


>> AIRTH encyclopedia (encyclopedia.AIRTH.global) for practitioners to share their experiences in a mini-case study format and for academics to share their insights in laymen’s English.

>> Dedicated bi-annual AIRTH conferences (first one was 2017) and partner with established conferences in off years (ATLAS in 2018)



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