About us.

AIRTH, noun, /ɛːθ/, pronounced as "air" with "th"
Innovation is a cornerstone of economic development. Interest in tourism and hospitality innovation comes and goes. In recent years there has been a constant, yet small, stream of research in this area. The Alliance for Innovators and Researchers in Tourism and Hospitality (AIRTH) is a network of innovation-minded scholars and practitioners.
The goal of AIRTH is to work with interested institutions to arrange for conferences, events, and projects to put a permanent spotlight on innovation in tourism & hospitality management. These activities should be opportunities for scholars and practitioners alike to learn from each other and to initiate collaborative work.
In other words, this should be: fun,  in-motion  and  #FromZero  !

AIRTH Core Values


Vision. Understand, develop and implement tourism & hospitality innovations that sustainably create value for tourism, destination societies and businesses on Earth and beyond. Mission. Foster interdisciplinary collaboration to develop and implement innovations that contribute to the sustainable development of destinations and tourism & hospitality businesses.

Founding members


Dejan Križaj


Portoroz, Slovenia

My research is on R&D as well as promotion and measurement of tourism innovation. Since 2006 I chair the Slovenian National Tourism Innovation Awards Commission on behalf of Slovene Tourism Organization and Ministry of Economic Development and Technology.




Florian Zach


Blacksburg, VA, USA

My research interests are on innovation and stakeholder management focusing on the important of collaboration among tourism actors to foster and disseminate innovation to create sustainable and competitive businesses and destinations.




Gunnar Þór Jóhannesson

Founding member

Reykjavík, Iceland

I study innovation and entrepreneurship through a relational approach and describe how innovation is accomplished through actor-networks of humans and non-humans.




Juan Luis Nicolau

Founding member

Blacksburg, VA, USA

My research on tourism innovation analyzes the effect of innovation on the market value of firms, that innovation being of any of the standard types or being it in the form of awards.




Stephan Reinhold

Founding member

St. Gallen, Switzerland

I investigate how supply-sided tourism actors can benefit from and address change by means of business model innovation, organizational transformation, and new mental models. In addition, I study how actors in networked co-production deal with pluralistic logics and divergent success definitions.


Carina Ren

Founding member

Copenhagen, Denmark

I explore how tourism affects society, for instance through cross-sectorial innovation and other organisational set-ups and relations. My focus is how alternative ways of collaboration and co-creating tourism adds new value to tourism.


Vinod Sasidharan

Founding member

San Diego, USA

My research interests align with tourism innovation in the area of evaluating sustainability performance indicators for implementing tourism initiatives within the context of destination development goals.


Iis Tussyadiah

Founding member

Guildford, United Kingdom

I investigate the role of information technology in the processes of innovation and the diffusion of innovative products and services in tourism. I am interested in understanding how to integrate consumers in new product/service development and experience design.




Zheng Phil Xiang

Founding member

Blacksburg, VA, USA

I write about how information technology is changing travel behavior and how the industry responds to it. IT is the driver (or catalyst) of innovation, particularly in terms of how we connect with consumers and offer meaningful experiences.



Contributing members


AIRTH Encyclopedia contributing members: academics / practitioners / interns.

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                                Washington State University Vancouver                                              WITH                                                




Alliance for Innovators and Researchers in Tourism and Hospitality | Aliansa Inovatorjev in Raziskovalcev v Turizmu in Hotelirstvu | Alleanza per Innovatori e ai Ricercatori in Turismo e Hotel settore | innovate@airth.global | airth.global@gmail.com | Address: Obala 11a, 6320 Portoroz, Slovenia | Company ID: 4094492000 | Tax/ VAT ID: 39781658 | IBAN: SI56 6100 0001 5884 097 | BIC/SWIFT: HDELSI22 | Bank: Delavska Hranilnica D.D., Miklosiceva 5, 1000 Ljubljana, Slovenia


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