The BE ME experience is designed after culinary shows where presenters visit various farmers, food factories, stroll through markets or special shops with "friends who live who live there" for some time. Basically everyone is in touch with the locals, discovering their history, culture and cuisine. Different profiles of people (chefs, farmers, grandmothers ...) teach them how to prepare typical, local and seasonal dishes.
The main motive of the BE ME experience is to obtain ingredients for the preparation of one typical dish. While collecting the ingredients, they meet locals (growers, experienced housewives, warmed-up mushrooms ...) who reveal them pices of the past, culture and everyday life. On their way, they visit hidden corners of exceptional historical, cultural or natural significance.