Encyclopedia Tuesday, January 21, 2020 730 hits
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Designing Accessible Experiences for Heritage Visitors Through Virtual Reality

Alessandra Marasco, Barbara Balbi; Institute for Research on Innovation and Services for Development, National Research Council of Italy
 
HOW TO CITE:
 
<insert-authors> (2020). <insert-abstract-title>. ENTER 2020 Conference: Responsible eTourism; 2020 Jan 8 - 10, Guildford, UK. Retrieved: <insert-date>, from http://www.airth.global
 
Abstract
 
Virtual reality offers significant opportunities for inclusive tourism, especially at heritage destinations where full accessibility is often limited by site characteristics or conservation issues. This study applies a user-centric methodology for the design of accessible heritage tourism experiences through virtual reality, with a focus on visitors with mobility impairments. It addresses the early-stage design research aimed to understand the needs and expected core elements of digital accessible experiences from visitors’ perspective. Through a multimethod explorative research, personas and scenarios are developed to inform the subsequent co-design of virtual reality solutions along the visitors’ journey. Methodological and practical implications are discussed.
 
 
Keywords
 
tourism experience design; accessible tourism; virtual reality; heritage tourism; User-Centred Design
 
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