Encyclopedia Tuesday, January 21, 2020 763 hits
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Augmenting Travel Guides for Enriching Travel Experiences

Emily Corrigan-Kavanagh (a), Caroline Scarles (a), George Revill (b); a - University of Surrey, UK; b - Open University, UK
 
HOW TO CITE:
 
<insert-authors> (2020). <insert-abstract-title>. ENTER 2020 Conference: Responsible eTourism; 2020 Jan 8 - 10, Guildford, UK. Retrieved: <insert-date>, from http://www.airth.global
 
 
Abstract
 
Paper and digital media, smartphone apps and travel guides for example, are commonly used together by travellers for reliable and up-to-date information. This paper examines how the a-book, an augmented travel guide with complementary multimedia could enrich travel experiences. Using a tailored app, travellers can access, play, and add their own videos, audio, weblinks and digital images to the guide. Results of 14 evaluations studies with UK travellers suggest that it advances concepts of co-creation, facilitates a new reading paradigm, consequently enriching travel performances. This paper provides an initial introductory to these emerging theoretical themes and suggests implications for future research.
 
Keywords
 
augmented reality; travel guides; co-creation; new reading paradigm; enriching
 
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