Encyclopedia Wednesday, January 15, 2020 5661 hits


Big Data and Sustainability for the Tourism Industry

Mayte Garcia-Corcoles (HOSBEC, Spain)


<insert-authors> (2020). <insert-abstract-title>. ENTER 2020 Conference: Responsible eTourism; 2020 Jan 8 - 10, Guildford, UK. Retrieved: <insert-date>, from http://www.airth.global
Short description of presentation
HOSBEC develops coordinated projects with different entities to promote the sustainability of tourism activity in hotels. Aspects such as energy-saving, more efficient facilities, and saving in the consumption of water and other natural resources imply the adoption of data management tools, which allow an analysis of all the inputs that affect the sustainability of hotel management.
The main indicators to know the energy performance of a Hotel building, are data of the consumption of the different energy sources, and its relationship with surface, guests capacity and occupancy, that allow to make comparisons and as a result improvements. However, we don´t have to forget other relevant indicators such as waste management, noise and gas emission, that can help the adoption of measures that reduce the negative impact of the activity on the environment.
Knowing data of consumption, and its relationship with the influence of guests activity, occupancy, provision of services and guest consumption habits, are the main lines of work to start the development of tools such as the HOSBEC DATA CENTER, and other systems of energy benchmarking that are in progress.
Main topics covered
- Adoption of Bussiness intelligence platforms for the automation of data on energy consumption and the evolution of hotel occupancy using big data.
- Adoption of energy comparative systems between establishments of the same characteristics by having data analysis tools that provide information in real-time.
- How to establish communication policies with the client so that they are aware of the effort in environmental management through eMarketing and Social Media practices. Allow the client to participate in the management of the hotel in a way that respects the environment through artificial intelligence (AI) assistants.
- How to make visible the environmental management tools of hotels, so that the destination can be interpreted as a business network that takes care of its future and consumes sustainably.
Main conclusions
The average electricity consumption of a holiday hotel in our association is 1 GW/h/year, being the energy used mainly for air conditioning, lighting and operation of machinery (elevators, water drive motors, refrigeration equipment). This information is obtained and processed after the automated analysis of the electrical energy consumption of the associated companies. This system was implemented with the Electricity Purchase Group (HOSBEC POOL) in which a consumption calculation was made based on the occupation and activity performed in the hotels.
It is difficult to integrate big data in decision-making related to sustainability due to the difficulty of connecting data between different sources of information.
The intervention of the client is the least controllable point on the part of the hotel for consumption management and improvement of its energy efficiency, although the participation of the client through the AI assistants could mean a saving of consumptions and better use of resources.
The first conclusions about the use of time control devices in hotel room showers, the AQUARDIO project, reflect that when the client is aware of the water expenditure during their stay, they reduce their consumption responsibly.
Presenter bio
Mayte García-Córcoles holds a Biology degree from the University of Alicante (1995-2000) and works closely linked to the tourism sector developing quality and environmental management systems. Previously she worked in quality assurance for the food sector. In 2004 joined HOSBEC Quality department, where is responsible for Quality, Training and Projects.
Presentation of the organisation
HOSBEC is a Hotel Association in one of the most touristic areas in Spain, the region of Comunidad Valenciana. Our purpose is basically to defend our hotels' interests and to meet their needs and problems, not only in matters of legal issues but also related to marketing, food safety, energy efficiency,  etc.
The members of the Association are mostly hotels but also hospitality and leisure companies such as theme parks, golf courses, etc. and our principal and main goal is to defend their interests.
The association develops its activities from several departments, HOSBEC General Services, HOSBEC BIG DATA, HOSBEC Health and HOSBEC Quality and Projects, where these types of energy efficiency initiatives are developed.


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