Encyclopedia Wednesday, January 15, 2020 10020 hits


 Special track at ENTER 2020, University of Surrey, Guildford, UK

ENTER2020 - Responsible eTourism

University of Surrey, Guildford, UK, 8-10 January 2020


The AIRTH efforts at the IFITT's ENTER2020 conference at the University of Surrey in Guildford, UK, offered another excellent experience of AIRTH Innovation-in-Motion conferences and events. 


  • AIRTH organized two industry and two academic sessions. (See presentations below).
  • Participation in the academic sessions required acceptance of a research note; a total of nine were accepted and are online available through the eReview of Tourism Research (see "Full text" links in the presentations).
  • AIRTH members participated as mentors in the PhD Workshop Day on January 7. 
  • The presidency of IFITT, the International Federation for IT and Travel & Tourism behind ENTER, remains closely connected to AIRTH. Past president Iis Tussyadiah, AIRTH founding member, stepped down and Zheng “Phil” Xiang, another AIRTH founding member, was elected president for a two-year term.

Industry sessions were organized and moderated by Dejan Krizaj. One panel discussion on the topic of “Technology and Sustainability” focused on big data, tourism impacts and the importance of social and experience aspects in the technology-oriented and environmental sustainable development efforts. The second industry panel discussion “Industry Challenges” was very vivid with panelists coming from a hospitality company in Slovenia, a destination marketing office in Finland and a city mayor’s office in Turkey. Despite representing three different countries and industry sectors, all panelists addressed similar issues or technology-overwhelmed daily struggles in marketing processes and destinations' stakeholders management.

For the academic sessions were moderated by Florian Zach. AIRTH solicited submissions in the form of research notes between 2,500 and 4,000 words. All submissions were managed through the ENTER2020 review system whereby AIRTH members assisted in the double-blind review process. Many thanks to AIRTH members!  The presentations were stretched out over two sessions with about 40 and 50 audience. The presentations were inspiring and sparked exciting discussions. All presenters agreed to have their slides posted, please find them below. Furthermore, please follow "Full text" links in each presentation page to the eReview of Tourism Research (free access) to access all research notes.


Innovation@ENTER2020 - Academic sessions #1, #2

Analysing Linkage between ICT and US State Tourism Websites - Florian J. Zach (a), Zheng Xiang (a), Rodolfo Baggio (b); a - Virginia Tech, USA; b - Bocconi University, Italy
Augmenting Travel Guides for Enriching Travel Experiences - Emily Corrigan-Kavanagh (a), Caroline Scarles (a), George Revill (b); a - University of Surrey, UK; b - Open University, UK
Using Design Thinking as an Educational Tool for Conceptualizing Future Smart Hotel Guest Experiences - C.K. Bruce Wan (a), Kate Sangwon Lee (a), Daniel Leung (b), Sangwon Park (b); a - School of Design, The Hong Kong Polytechnic University, Hong Kong; b - School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong
Segmenting Travelers Based on Responses to Nudging for Information Disclosure - Yang Lu (a), Athina Ioannou (b), Iis Tussyadiah (b), Shujun Li (b); a - University of Kent, School of Computing, Canterbury, UK; b - University of Surrey, School of Hospitality and Tourism Management, Guildford, UK
Designing Accessible Experiences for Heritage Visitors Through Virtual Reality - Alessandra Marasco, Barbara Balbi; Institute for Research on Innovation and Services for Development, National Research Council of Italy
The Effects of Online and Face-to-face Experiential Value Co-creation on Tourists’ Wellbeing - Daisy X.F. Fan, Bournemouth University, UK; Anyu Liu, University of Surrey, UK
Showering Smartly. A Field Experiment Using Water-saving Technology to Foster Pro-environmental Behaviour among Hotel Guests - Pablo Pereira-Doel, Xavier Font, Kayleigh Wyles, Jorge Pereira-Moliner - University of Surrey, UK
VR the World: Investigating the Effectiveness of Virtual Reality for Destination Marketing through Presence, Emotion, and Intention - Ryan Yung, Catheryn Khoo-Lattimore, Leigh Ellen Potter; Griffith Business School, Griffith University, Australia
Topic Modelling Tourism Literature on Innovation and Technology - Florian J. Zach (a), Dejan Krizaj (b), Ajda Pretnar (c); a - Virginia Tech; b - University of Primorska; c - University of Ljubljana

Innovation@ENTER2020 - Industry session #1: Technology and sustainability

Impact Tourism – Technology and Experience Redesign Perspective - Dejan Križaj (AIRTH, University of Primorska, Slovenia) and Primož Šporar (Innovative Services for Society Ltd., Slovenia)
When CX and CSR converge through tourism tech innovation - Colin Bidewell (Pathway Consulting Group Ltd, UK).
Big Data and Sustainability for the Tourism Industry - Mayte Garcia-Corcoles (HOSBEC, Spain)

Innovation@ENTER2020 - Industry session #2: Industry challenges

Bodrum As a Smart Tourism Destination: Vision and Challenges - Serkan Ceylan (Bodrum Promotion Foundation, Turkey)


AIRTH innovation session - ENTER 2020 - morning presenters
AIRTH innovation session - ENTER 2020 - afternoon presenters
AIRTH innovation session - ENTER 2020 - afternoon audience 1


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