Our paper consists of two parts: the first one is theoretical and the second one is research. The first part introduces bases of tourism brands and destination branding. We also introduce organization system of tourism destination under the tourism brand. We also gave our critical opinion and suggestions on selected topics. Below we quantitatively and qualitatively rated Slovenian tourism from the prespective of branding. In the second part we conducted a research between the public and tourism stakeholders in the chosen destination. The research was conducted with survey and interviews. Results of the research were analyzed and presented graphically. At the end of our paper there are guidelines, which chosen destination should consider in the process of making new tourist brand.

Link to our paper: https://dk.um.si/Dokument.php?id=101906