Encyclopedia Thursday, September 23, 2021 2777 hits

The life cycle of China's exhibition patents for new exhibition travel

Authors: Liu Linyan, Zhang Yin, Jin Yangnan, Florian J Zach


<insert-authors> (2021). <insert-abstract-title>. 29th Nordic Symposium on Tourism and Hospitality Research Shaping mobile futures: Challenges and possibilities in precarious times, 21-23 September 2021. Online. Retrieved: <insert-date>, from http://www.airth.global

The convention and exhibition industry is for many cities a critical driver of incoming travel activity.  Not surprisingly most 2020 conventions and exhibitions have been cancelled due to COVID-19. While for many events the COVID-19 closures happened overnight, others could adapt and develop an online or at least hybrid version of their event.   Today it seems that the hybrid model might be here to stay as a safeguard against other disease outbreaks and also as a means to attract customers that, for various reasons, are not able or inclined to attend in person.

It has become the industry’s current concern and consideration to identify how the technological innovation of the exhibition industry can help the development of offline exhibitions and the integration with online exhibitions. Starting from exhibition patent information, this study explores the distribution characteristics of exhibition innovation technology and processes, as well as the development of Internet-related exhibition technologies. Employing the use of technology life cycle theory, this research analyzes the life cycle of exhibition patent technology and focuses on measuring the scale and quality of exhibition technology innovation. The results suggest that the exhibition patent technology is in a growth stage. The exhibition patents related to Internet technology have developed rapidly but the quality is not high.


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