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Welcome to AIRTH - Alliance for Innovators and Researchers in Tourism and Hospitalitya home for ambitious tourism & hospitality academics and practitioners.


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Iis Tussyadiah „curates“ intelligent automation in tourism

AIRTH founding member Iis Tussyadiah had the privilege to launch the prestigious Annals of Tourism Research's Curated Collection on Artificial Intelligence...

New understandings of event satisfaction over time

The host of this year's very successful AIRTH conference in Innsbruck , Martin Schintzer, and his colleague Michael Barth are serving us with new...

“AIRTHers’ curated” Tourism Review special issue on business models in tourism

The three AIRTH founding members (Stephan Reinhold, Florian Zach & Dejan Križaj) together edited the current Special Issue of Tourism Review entirely...

Airbnb, innovation adoption and the market value of lodging firms

Two AIRTH members (Florian Zach & Juan Nicolau) together with their Virginia Tech colleague Abhinav Sharma have just published a new article in Annals...

Customer resistance to innovation and entrepreneur adaptation

Many entrepreneurs are eager to incorporate innovations into the field of tourism and hospitality, but they face a formidable challenge: the resistant...

Business models in tourism – state of the art

The usual "business models AIRTH trio" (Stephan Reinhold, Florian Zach and Dejan Krizaj) have just published another article in Tourism Review journal:...

FIFA world cup, innovations on the stock market, virtual realities - all covered!

Four of our founding members have recently published their work in eminent scientific journals with the following topics: Iis Tussyadiah -...

Students as bridge-builders, scouts and "idiots" in new AIRTHers' publication

A new book is out in which AIRTHers (Gunnar Thór Jóhannesson, Carina Ren, Dejan Krizaj) wrote a chapter about students' connections with the world...

New AIRTHers' publication on foundations for business model innovation

Three AIRTH members (Stephan Reinhold, Florian Zach and Dejan Krizaj) have just published a new article in Tourism Review journal: " Business models...

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